The Lexus Design Award provides an opportunity for young innovators to showcase their works while receiving feedback from world renowned professionals in the area of design. Two winners will work with a famous designer as a mentor to create prototypes of their designs. Through this initiative, Lexus continues to support the next generation of creators. Curiosity is the theme for the second Lexus Design Award, and one that we hope challenges and inspires this year's entrants. Twelve entries will win awards. The creators of the awarded works will be invited to Milan Design Week 2014. Two entries from the twelve winners will receive up to five million yen each to cover prototype production costs. The designers of the two entries will create prototypes of their award winning designs between January and March 2014 through sessions with two assigned mentors.The two prototypes and also panel displays of the other ten winning entries will be exhibited at Lexus Design Amazing 2014 in Milan (a Lexus exhibition space) during Milan Design Week 2014. Deadline is September 15th, 2013.
More information: http://www.lexus-int.com/design/lda.html
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