Dienstag, 19. August 2014

Lexus Design Award 2015 - Call for applications

Senses are intrinsic to life: they are what allow us to perceive the world. Taking this purposefully broad theme, considering seeing, hearing, feeling, smelling and tasting, we open ourselves up to a wide range of possibilities.
This theme is particularly relevant to Lexus, as the whole driving experience is about senses: from seeing the striking exterior design of our cars, to hearing the sound of our finely tuned engines and feeling the sensation of our steering wheel when you round a corner. Everything is engaged. By considering this array of examples we seek to appeal to our customers' senses in an ever-unique manner.
The Lexus Design Award has always chosen themes that encourage broad thinking. Senses takes this a step further, being a theme that we hope will lead to responses that explore the five senses in pioneering ways.

Time:
AUGUST 11TH 2014 – NOVEMBER 3RD 2014

Prize:
  • 12 FINALISTS WILL BE INVITED TO MILAN DESIGN WEEK 2015.
  • FOUR OF THE 12 FINALISTS WILL RECEIVE UP TO 2.5 MILLION YEN EACH TO DEVELOP A PROTOTYPE OF THEIR DESIGN THROUGH SESSIONS WITH AN ASSIGNED MENTOR BETWEEN JANUARY AND MARCH 2015.
  • THE FOUR PROTOTYPES AND EIGHT PANELS WILL BE EXHIBITED AT THE LEXUS EXHIBITION DURING MILAN DESIGN WEEK 2015.
  • EACH OF THE FOUR PROTOTYPE WINNERS WILL BE ASKED TO PRESENT AT MILAN DESIGN WEEK 2015, AFTER WHICH A SINGLE GRAND PRIX WINNER WILL BE NAMED.

  • More information: http://www.lexus-int.com/design/lda/

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