Lexus Design Award 2015 - Call for applications

Senses are intrinsic to life: they are what allow us to perceive the world. Taking this purposefully broad theme, considering seeing, hearing, feeling, smelling and tasting, we open ourselves up to a wide range of possibilities.

This theme is particularly relevant to Lexus, as the whole driving experience is about senses: from seeing the striking exterior design of our cars, to hearing the sound of our finely tuned engines and feeling the sensation of our steering wheel when you round a corner. Everything is engaged. By considering this array of examples we seek to appeal to our customers' senses in an ever-unique manner.

The Lexus Design Award has always chosen themes that encourage broad thinking. Senses takes this a step further, being a theme that we hope will lead to responses that explore the five senses in pioneering ways.

Time:
AUGUST 11^TH 2014 – NOVEMBER 3^RD 2014

Prize:

12 FINALISTS WILL BE INVITED TO MILAN DESIGN WEEK 2015.

FOUR OF THE 12 FINALISTS WILL RECEIVE UP TO 2.5 MILLION YEN EACH TO DEVELOP A PROTOTYPE OF THEIR DESIGN THROUGH SESSIONS WITH AN ASSIGNED MENTOR BETWEEN JANUARY AND MARCH 2015.

THE FOUR PROTOTYPES AND EIGHT PANELS WILL BE EXHIBITED AT THE LEXUS EXHIBITION DURING MILAN DESIGN WEEK 2015.

EACH OF THE FOUR PROTOTYPE WINNERS WILL BE ASKED TO PRESENT AT MILAN DESIGN WEEK 2015, AFTER WHICH A SINGLE GRAND PRIX WINNER WILL BE NAMED.

More information: http://www.lexus-int.com/design/lda/