If Jever – the beer with the fresh tang of hops from Friesland in Germany – was a vehicle, it would be a Land Rover Defender. The four-wheel drive vehicle, which has been in regular production since 1948, is extremely tough, robust, authentic and has a mind of its own. Jever has bought a classic vintage Defender and is now calling on you – the jovoto community – to redesign it! This vintage vehicle will then be converted into the “Jever-Defender” and given away at the end of the “Jever Adventure Tour”! The aim of the project is to find an outstanding Frisian design for the "Classic Jever Defender” (from the year 1973 of which only 105 were ever made!). Your designs are reviewed by an expert jury which creates a shortlist. Finally, the Jever Facebook fans are the ones to decide which design is actually converted at a specialized Defender garage. There´s a total of 10.000 € prize money! 7.000 € awards for the best ideas and 3.000€ as the clients choice award!
Submission period starts Nov 25, 2014 at 17:00 UTC+0100.
More information:
http://jever-defender.jovoto.com/
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